Dolly's Delivery provides catering services, offering everything from fresh to frozen, ready-to-use prepared meals and vegetables, perfect for restaurants and events.
The logo design balances Dolly's Delivery's B2B and B2C focus. The wordmark conveys a formal tone, while the submark introduces a human touch.
The submark, featuring food walking under a cloche, uses a minimal silhouette and hand-drawn style to create a friendly, approachable feel, visually embodying the freshness of the offerings.
The illustration style is designed to convey a sense of ease and a handmade touch through brush textures and organic lines.