UMPA is an online quiz app, created to make learning fun and entertaining.
As UMPA app targets four different occasions, each with its unique demographics, the challenge was to craft a visual identity that appeals to a broad audience. While the app radiates a playful vibe with its fun trivia, it needs to strike a balance by adopting a serious and formal tone to align with its purpose of serving educational institutions.
Solution
The logo symbol harmonizes European and Mongolian influences, incorporating a European theatre column and the distinctive pattern of a Mongolian yurta's door.
As UMPA app targets four different occasions, each with its unique demographics, the challenge was to craft a visual identity that appeals to a broad audience. While the app radiates a playful vibe with its fun trivia, it needs to strike a balance by adopting a serious and formal tone to align with its purpose of serving educational institutions.